Japan is staying one of the countries with the highest economic power and the demand for organic food is growing rapidly. Experts` forecast is continuous increase. Currently the domestic consumer demand exceeds domestic supply and most organic products are imported. Wine is one of the goods and the demand is increasing.
The Organic Wine Pavilion attracted 25 winegrowers in 2008. “It was super; we had intensive sales talks, transacted international sales and found importers for two winegrowers. BioFach Japan was again a complete success for us,” sums up Jürgen Schmücking of BioAustria. The Austrian association was present for the second time in this year’s Organic Wine Pavilion with 10 winegrowers.
To describe the Japanese, see below a few catchwords:
• Japanese – close to the nature • Food in Japan - cultural connected • Japanese – Health-conscious • Japanese – Quality-conscious
TIP: Only regular and personal meetings between suppliers and customers are the key for your business success in Japan.
Take the chance now and find the major market players for organic wine at the Organic Wine Pavilion at BioFach Japan 2009.
