Last year was the premiere for the Organic Wine Pavilion at BioFach Japan. The visitors from the trade, including buyers and decision-makers from large trading companies and the trade press, were highly interested, as there had never been such a platform in Japan for organic wines from Europe. “Organic wine has received a lot of attention,” says Frank Venjakob, Director Events at Nürnberg Global Fairs. The theme pavilion attracted a very positive response among exhibitors and visitors right from the start. The key topic was supported by a wine seminar and a sushi evening with selected organic wines, which also went down very well.
Jan Kux, Export Manager at Peter Riegel Weinimport of Orsingen in Germany, described BioFach Japan as rewarding. “The exhibition is outstandingly organized and the visitors are very competent. Another advantage is that Japanese import regulations for alcoholic drinks are very simple. The conditions for trade are very favourable.” Kux also notices a growing interest in European wine culture in the catering and retail trade in Japan.
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