Food & Agriculture 2011

1st Day

10:30 – 11:30
Seminar Room 2
Organic herb tea recommended for supporting daily health maintenance
Lecturer: Mr. Johann Haas, Ms. Sonja Aigner – Sonnentor
Mr. Haas explains the health benefits and other features of the herb tea which is marketed in Japan since this autumn.


11:50 – 12:50
Seminar Room 1
IFOAM – Latest report of the world organic statistics
Lecturer: Mr. Masaya Koriyama – IFOAM World Board Member
Information and data related to global organic farming and organic market trends announced at BioFach in February this year by IFOAM and reporting important points of the IFOAM world meeting hold in September in Korea. Outline of the “Organic Market in Japan 2010 – 2011” an English version of the report published by IFOAM Japan.


13:10 – 14:10
Seminar Room 1
How to be successful in organic retail –the European experience
Lecturer: Karsten Runge *; BIOwelt, Germany
In his presentation Mr. Karsten Runge introduces successful shop concepts for conventional and organic retail business in Europe. Practical examples demonstrate how to convince customers to buy natural and organic products. Other topics are information and training of sales staff.


15:50 – 16:50
Seminar Room 2
Significance of organic business spreading in China
Lecturer: Ms. Yoko Minakami, ISIS Chief Editor
Reporting from BioFach China and introducing the current situation and related problems in China.


2nd Day

10:30 – 11:30
Seminar Room 1
More Information about Organic!
The Japanese organic market is lacking information. Even specialized magazines are not available. Or what is the information really needed? How is the current situation in Japan and what kind of information is needed? We are exploring the potential for new media.


11:50 – 12:50
Seminar Room 1
India – A credible source of organic products
Introduction of the Indian National Program for Organic Production (NPOP). The Indian organic label, the related standards and certification are recognized by major import countries, such as the EU, Switzerland and the USA. Therefore, India is an attractive supplier of organic raw materials and processed products.

Speakers:
1. Mr. Sunil Kumar, Secretary - APEDA
2. Mr. vishal Jalan - Aricha Trading Company Ltd.,
3. Mr. Arun Ambatipudi - Chetna Organic Agriculture Producer Co. Ltd.,
4. Ms. Manyata Gera - Organic Trade Association


11:50 – 12:50
Seminar Room 2
Organic JAS Standard and revision in December 2011
Lecturer: to be announced – MAFF Labelling and Standards Division
Concerning the JAS standards of organic farm products, which were revised in December this year and will be enforced from January next year, major points of the revision are explained by the Standards and Labeling Division of the Ministry of Agriculture, Forestry and Fisheries


13:10 - 15:30
Seminar Room 1
MAFF Seminar: Fostering of organic agriculture market potential in Japan and abroad
Lecturer: Ms. Junko Owada – Co-Representative Lohas Business Alliance
The possibility of organic farm produce markets (regional, national, global), multiple functions of organic farming and specific knowhow of market cultivation are described by key persons who are successful in regional development and market cultivation.


15:50 – 16:50
Seminar Room 2
Consumers understanding and awareness of organic farming: from the Nichiyuken
survey report

Lecturer: Ms. Yuko Kubota – Kokugakuin University
On the basis of a questionnaire by Japan Organic Agriculture Association on consumers understanding of organic farming and producer/consumer linkage, the speaker investigates concerns about health, safety and environment leading to actual purchasing.


3rd Day

13:10 – 14:40
Seminar Room 1
MAFF Seminar: Participation of a rich and happy organic industry
Lecturer: Ms. Junko Owada – Co-Representative Lohas Business Alliance
Asking consumers to participate in making a rich and happy region by interactions with organic farmers


13:10 – 14:10
Seminar Room 2
Organic industry in Australia
Lecturer: Makoto Shimizu – Business Development Manager, Austrade – Australian Consulate
Australia has the biggest organic land in the world and is one of the leading countries in the industry. I would like tovprovide an opportunity to consider Japanese organic industry through learning about Australian Organic industry with various food products and LOHAS consumer report



Note: Most presentations are in Japanese without interpretation
* in English

Subject to change. Please see the detailed seminar program on-site.


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