Japan – an organic market with great potential
The Japanese word “yuki” which means “organic” is well known to the Japanese population: 97% of the Japanese are familiar with this term. Every fifth Japanese regularly – once or several times per week – chooses an organic product. This lifestyle is reflected in the current total volume of domestic and imported organic products which comprises a total value of over 150 billion Yen (approx. 1.3 billion US$). The demand for organic products is still rising. The recent “Japanese Organic Market” study forecasts huge potential for the green market. Along with organic food, the demand for natural cosmetics and natural textiles is also increasing. Currently, the Japanese demand exceeds the Japanese supply. After the disaster in spring 2011, Japan is even more dependent on organic food imports than before.
This is your chance as an international producer to show your products in Japan! BioFach Japan presents new and innovative products in the area of food, natural cosmetics, natural textiles and natural products in special zones.
Some simple things to be observed for your participation:
- Prepare Japanese information about your product / company
- Make use of catchwords like tradition, family business
- Japanese staff at your booth would be advantageous
- Avoid loud colours in packaging and stand decoration
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